Fundamentals of search engine optimization You Should Know About
what do you mean by seo?
Seo is a process of getting your website on search engine first page(serp).
what is search engine?
A search engine is a software system that helps find users query.
Example:- google, yahoo and bing and newly launched yep.
What is browser?
A browser is an application program which helps retrieve information from web pages all the information on the world wide web.
Example:- google chrome, safari and mozilla firefox
What are web crawlers/spiders/bots?
A bot that searches and indexes content on the internet, which helps transfer web page data to search engine.
How search engine work?
Search engine has three major functions:
Crawling: (in simple words crawling is to copy the information) every search engine send their crawlers to different web-pages for crawling their web page information. Whatever crawlers can read they make a Duplicate copy of it and send directly to googles data base.
Indexing: when google crawlers are able to crawl your content then they make a copy of your data and send it to googles data base, this process called indexing.
Ranking: having higher position in serp is called ranking.
What do you mean by tearm serp?
Search engine result page.
What is da/pa?
Da stands for domain authority
Pa stands for page authority
What is dr?
Domain rating
What is corner stone page?
A main pillar page of your website, a page you want to rank on google serp.
Factors impact on your seo campaign
technical: technical seo is the process to optimize your website for search engine so they can easily crawl and index your website, its include page speed, url optimization , site structure, schema markup, and so on.
On-page: in one page we many focus on quality of content because its visible to your visitors and we all know quality content is google ranking fator.
Here are some on page tips –
optimizing your text video and audio for both google and human.
Adding structured data,
optimizing html tags,
internal linking/ external links
heading tags
h1 to h6
make sure your heading tags should be in sequence, it can help google to content stature.
H1
H2
H3
H4
H5
H6
off-page: off- page its mean creating authority relevancy and trust on other’s website.
This is also called as backlink activities.
Step by step guide for seo
site audit
competitive analysis
keyword research
on page seo
technical seo
off page seo
check indexing
check ranking
seo tools
one of the most important thing in seo is keywords, so make sure your properly research keywords. Keywords help people to find your websites
example:- best seo agency in delhi
Types of keywords:-
Long tail
Short tail
Lsi (latent semantic indexing)
These are related terms or keywords which google use to deeply understand the content of a web page.
Seasonal keywords
Local keywords
Focus keywords/primary keywords
focus keywords/primary keywords are main keywords of any website for them they want to rank.
Secondary keywords
secondary keywords are those keywords which are closely related to the primary search term that you’re targeting on your page
Keyword research tools:-
Google keyword planner – (free)
Ahref (paid)
semrush (paid)
keywords shutter (free)
keyword everywhere
site audit is a full analysis of website to find all the factors that can affect website’s visibility in search engines and after finding them we have to optimize them.
404 page errors
Canonical error/redirection error
Duplicate content
Thin content
N.a.p schema code
Robots.txt
Sitemap.xml
Heading tags
Alt text
Site speed score
Mobile responsive
Alternative page with proper canonical tag
soft 404
Alt-text- you should always use your focus keyword in the alt text and properly define what is image about is.
Image title- use your secondary keyword in it
Image description- describe all the feature of image.
Meta title:- should not be more than 60 characters try to add your primary keyword in starting
Meta description:- should not be more than 165 characters, use your secondary keyword here
Slug/permalinks:- slug is the part of url for example abc.com/blog
meta keywords
Off page seo
When we perform any activity Other’s Website is called “off page” . In off-page seo we increase the authority trust relevancy and reach of our site .
We Perform All These Activates for Link Building
types of linking methods
Social bookmarking
Classified postings
Business listings
Blog commenting
Directory submissions
Article posting
Blog posting
Guest posting
Search engines submission
Web 2.0
Fourm posting
q & a submissions.
Seo tools
ahref
samrush
moz
screaming frog
